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Here is a number that should concern every manufacturer in India who is thinking about exporting: the vast majority of first-time exporters either abandon the effort within 18 months or never get past the planning stage. Not because their products are bad. Not because there is no demand. But because...

You have a world-class product sitting in your factory. You know there is international demand. But between buyer sourcing, compliance, documentation, logistics, pricing negotiations, and payment recovery – exporting feels like building an entirely new company from scratch.

Most manufacturers try one...